Resume

Say Hello

Resume

Say Hello

Dash
Ambulance

Client: Promatics Technologies is a SaaS company in Nigeria that builds digital products for the healthcare industry.

🏢 Startup

👩🏽‍💻👨🏽‍💼 10-15 People

Background

The emergency services infrastructure in Nigeria is practically non-existent, people in need of urgent medical attention and first aid have to resort to cabs and even bikes for transportation to the nearest hospitals. The Dash Ambulance app aims to fill in this gap by connecting privately-owned Ambulances to people who might need them.

Research

Working with user researchers on the team, we decided on using surveys to get some user feedback.

🤔 Why Surveys?

Surveys allowed the relatively small team with limited resources get quick large-scale feedback.

🎯 Research Goals

🎯Research Goals

  1. Gauge user interest and adoption

  2. Estimate market size and target audience

  3. Assess willingness to pay

  4. Evaluate the strengths and weaknesses of alternatives

The survey was delivered using Typeform and shared on social media to maximize reach and responses.

2567

Survey Respondents

87.6%

Would call an uber or bolt in case they need emergency transport

Only 1/100

Have ever used an ambulance in case of emergency

78.2%

Would use an ambulance service that works like regular ride-hailing services

Learnings from the survey

Survey responses that revealed 78.2% of respondents would use an ambulance service that works like the ride-hailing apps they are used to like Uber and Bolt.

This was a confirmation of Jakob's law, which states that users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

📌

📌

Following these research findings and Jakob's Law, I mimicked the flow of familiar ride-hailing apps to reduce the learning curve for users.

Following these research findings and Jakob's Law, I mimicked the flow of familiar ride-hailing apps to reduce the learning curve for users.

Following these research findings and Jakob's Law, I mimicked the flow of familiar ride-hailing apps to reduce the learning curve for users.

Sign-Up Challenge

  • Most users are likely to sign up during an emergency 🆘

  • They would be feeling quite stressed already 😩

  • Going through the full sign up flow would be time-consuming
    and increase their stress 🤯

👨🏾‍🔧

👨🏾‍🔧

To fix this, a skip button was implemented, allowing users to book an ambulance without providing all the details. They would submit the remaining information later.

To fix this, a skip button was implemented, allowing users to book an ambulance without providing all the details. They would submit the remaining information later.

To fix this, a skip button was implemented, allowing users to book an ambulance without providing all the details. They would submit the remaining information later.

Full Sign-up flow

Sign-up with shortcut

60% ⏰🔻

60% ⏰🔻

Average sign up time reduced by 60% by implementing the book ambulance shortcut.

Paramedic Call Feature

📌

📌

Following the customer journey and taking note of how they felt at each stage.
I noticed there was an opportunity to further reduce stress and make a better experience.

Following the customer journey and taking note of how they felt at each stage.
I noticed there was an opportunity to further reduce stress and make a better experience.

Following the customer journey and taking note of how they felt at each stage.
I noticed there was an opportunity to further reduce stress and make a better experience.

This feature would allow paramedics to engage with users, keep them calm, provide real-time guidance on managing the emergency, and potentially save lives by facilitating immediate medical intervention pending their arrival.

Additional Modules

Following feedback from potential investors, the app's scope expanded to encompass a comprehensive health super app, incorporating features such as an online pharmacy and telemedicine services. 

This posed an intriguing design challenge, as it required harmonizing the user experience across multiple modules while maintaining the app's core functionality.

Admin Portal

The admin portal serves as the nerve center of Dash EMS operations, empowering super users to manage a wide range of functionalities, including creating, editing, updating, and deleting ambulance drivers, paramedics, insurance partners, users, doctors, and more.

To enhance operational efficiency, we incorporated shift management features that enable tracking of personnel units comprising two paramedics and one driver.

The admin portal presented a unique challenge due to the sheer volume of tables required for the user interface. Despite the extensive feature set, I prioritized user-friendliness to ensure seamless operation and optimize overall efficiency.